Innovation and methodically guided creativity are the basis of all digitalization projects — particularly in the development of new “digital” products and services. As such, it is essential to have systematically structured, interdisciplinary innovation management within digitalization projects. The goal is to develop and establish creativity methods and to reinforce an appropriate culture of innovation within the company.
Design thinking – an innovation framework
Methodology and procedures for the focussed encouragement of creative ideas are summarised in the “design thinking” innovation framework, which has recently established itself as a universal standard. Using tools that help to encourage creativity, user-oriented solutions can be developed as part of an iterative process, with prototypes implemented and the solutions further developed into complete business models.